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Google plans privacy change similar to Apple’s, which wiped $230 billion off Facebook’s market cap

  • Google on Wednesday announced it’s adopting new privacy restrictions that will cut tracking across apps on its Android devices.

  • The Alphabet-owned company said it is developing new privacy-focused replacements for its advertising ID, a unique string of characters that identifies the user’s device

  • It follows a similar move made by Apple last year that seemingly upended advertising practices.


Google on Wednesday announced it’s adopting new privacy restrictions that will cut tracking across apps on its Android devices, following a similar move made by Apple last year that upended several firms’ advertising practices.

Google said it’s developing new privacy-focused replacements for its advertising ID, a unique string of characters that identifies the user’s device. The digital IDs in smartphones often help ad-tech companies track and share information about consumers.


The changes could affect big companies that have relied on tracking users across apps, like Facebook parent Meta. Apple’s adjustments hit Meta particularly hard, for example. Meta said earlier this month Apple’s privacy changes will decrease the social media company’s sales this year by about $10 billion. That news contributed to wiping $232 billion from the company’s market cap in a single day, eventually pushing the total below $600 billion. Last June, Meta was worth more than $1 trillion.




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